Opinion:How Irish media is joining the English trend of hyping football players

With the rise of  websites like Balls.ie, Sportsjoe.ie and The42, a lot more Irish players are getting a lot more attention than they would have gotten five or ten years ago. This is fantastic and leads to more opportunities to find players like Daryl Horgan (a very talented player). In my opinion, he may have been overlooked without these websites posting articles about him, which would have meant no move to Preston North-End and no Ireland cap. However, this now seems to have led to sports websites trying to over-hype more and more under the radar players, to try and garner another success story.

No one loves taking the mick out of the English media for overhyping more than the Irish, but some Irish websites have begun to do it with already established players. An example of this would be the Robbie Brady transfer saga to Norwich. Balls.ie were posting stories about a move by Brady to a Premier League side with a transfer fee of £25 million.

Don’t get me wrong: I love Robbie Brady as much as the next Irishman and I will never forget that night in Lille, but £25 million is asking a bit much. Norwich fans have stated their discontent with Brady over social media, saying he is a different player with the green jersey on, and perhaps they’re right. However, these websites are only seeing the international Brady who could be worth that much, and not his current club form.

At the end of the day, I believe these websites should (deservedly) hype up some of these players, but keep in mind not every Irish player will be the next Robbie Keane .

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